Don’t think a tiny mention in a newspaper or magazine can really make much of a difference? Think again. Just ask Doug Young, co-owner of Cover 3 restaurant in Austin. This fledgling North Austin locale with less than a year under its belt was simply humming along with steady business for its upscale sportsbar-that-you-can-still-take-a-date-to concept. But in late July things changed. Texas Monthly magazine released their August issue featuring the Top 50 Burgers in Texas and guess who landed the #12 spot?
You guessed it—Cover 3. Apparently they had a surprise visit from Texas Monthly Executive Editor, Pat Sharpe one night when she slid into the restaurant after a movie at the Alamo Drafthouse nearby. Little did they know the big ole cheeseburger she was noshing on would bring them an up tick in business. According to Young, when the Texas Monthly burger issue hit newsstands, within two days, the kitchen was scurrying to get a last-minute meat order to cover the increase in burger sales. The restaurant went from serving an average of about 125 burgers a week to between 650 and 700 burgers!
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